With Hull City’s campaign to change the Club’s playing name now seemingly over, the Hull City Supporters’ Trust is today announcing its move into a new phase of collaborative working with the Club, in line with its stated purpose to represent supporters and build relationships with stakeholders.
To make this happen, and building on our significant contribution to the Fans’ Working Group, the Trust has today written to Ehab Allam to begin an improved dialogue with the Club’s management on a variety of matters that are important to supporters – including the reversal of the previous rebranding and reintroduction of the playing name “Hull City” into the lexicon of day-to-day Club communications and publications. (See the letter here.)
The Trust is already taking forward a number of initiatives that respond to previous requests for action from shareholders. We are launching some simple products that will allow supporters to reverse the rebrand for themselves. We are investigating the sponsorship of a Hull City player in order to raise the profile of the Trust on matchdays. We are progressing a public art project that will celebrate the football club’s heritage at its original Anlaby Road Ground home. And we are supporting national campaigns that will improve the match day experience for all supporters, including City’s.
But that isn’t enough for us. The Trust wants to hear from all of its shareholders and members, as well as other supporters of Hull City, to guide its work in the future where a name change campaign is no longer always on the horizon. Please contact us on firstname.lastname@example.org with your thoughts, they will shape our communications with the club.
The Trust is keen to move forward on a positive footing and enter a new period of constructive communication and co-operation with the management of Hull City. We think it’s time to let bygones be bygones and move on. We will report back with developments over the coming weeks. In the meantime, let us know what you want from your Trust going forward – it’s what we are here for!
Mike Scott, Secretary