The proposed name change to Hull Tigers has been rejected once more by the Football Association. As a consultee nominated by the Membership Sub-Committee of the FA, Hull City Supporters’ Trust provided a comprehensive submission that set out why it opposes the name change on behalf of its shareholders, on behalf of a wider group of Hull City fans that do not support the name change, and on behalf of the wider footballing family who as a result of today’s decision will hopefully see an added layer of protection given to their club name.
The HCST submission can be accessed by clicking here.
A critical aspect of this submission is the call for the club that is still called Hull City, to once more recognise that name in its public facing communications. The stealth rebranding of the club needs to be reversed, this is a critical aspect of healing the divisions between supporters and the club and should start straight away. The Trust is developing a programme of initiatives and ideas, hopefully with the blessing of the Football Association and national supporters’ organisations, that will encourage the club to reverse the rebrand, while at the same time provide resources and ideas for how supporters themselves can take the rebrand into their own hands.
Watch this space!